SHANGHAI, June 15, 2026 — The 27th Hi & Fi Asia-China 2026 opened today in Shanghai. The event brings together 2,500+ exhibitors and 120,000+ visitors from over 90 countries.
Shaanxi Huaze Biotechnology Co., Ltd. is exhibiting at Booth 41K78. Its portfolio covers botanical extracts, functional formulations, and medicinal-food homology ingredients.
Huaze’s presence at FIA comes at a pivotal moment for the botanical ingredients industry. The global botanical extracts market is set to hit $8.48 billion in 2026. That’s a CAGR of 10.6%. Functional beverage additives are growing even faster — at 14.1% annually. Put simply, demand for plant-derived actives has never been stronger. Or more discerning.
What Huaze Is Showing
At Hi & Fi Asia-China 2026 Booth 41K78, Huaze is showcasing three product categories aligned with the show’s dominant themes:
- Standardized botanical extracts lead the showcase. Curcumin 95%, triple-marker verified by HPLC. Rutin 95% from Sophora Japonica. Quercetin. Astaxanthin 5% (Haematococcus pluvialis). Every batch backed by lot-specific COAs and ICP-MS heavy metal testing.
- Synergy formula blends — pre-formulated, multi-botanical systems designed for immune defense, cognitive support, beauty-from-within, and metabolic health applications. These ready-to-blend systems address a growing demand from supplement brands seeking faster speed-to-market without in-house R&D.
- Microencapsulated & water-dispersible grades — solving the formulation bottlenecks that standard powders create in RTD beverages, stick packs, gummies, and effervescent tablets.
Huaze holds a Food Production License. It also holds a Health Food Raw Material Production License. Both are issued by Chinese authorities. Therefore, the company serves both food-grade and supplement-grade supply chains. Moreover, its 4-hectare Yangling facility operates under ISO 9001. Kosher and Halal certification is also in place.
Five Trends We Observed at FIA 2026
Walking the Hi & Fi Asia-China exhibition floor and attending the conference sessions, several themes were impossible to miss. Here’s what stood out to the Huaze team:
1. Medicinal-Food Homology Is No Longer a Niche
The “药食同源” concept — ingredients that straddle the line between food and traditional medicine — dominated both the show floor and the conference program. Shanghai Jiao Tong University’s Plant Biotechnology Research Centre co-hosted a dedicated forum on the industrialization of medicinal-food homology ingredients, covering everything from goji berry macular health claims to dendrobium hydration positioning. What’s changed: these ingredients are no longer being sold purely on traditional-use narratives. Buyers now expect HPLC fingerprints, DNA barcoding, and clinical-trial references — exactly the documentation layer Huaze has built into its quality system.
2. The Delivery Format Shift Is Accelerating
The migration from capsules to functional foods and beverages was evident in nearly every aisle. Gummies, stick packs, RTD wellness shots, and “golden latte” instant powders were everywhere — and with them, a surge in demand for water-dispersible, taste-masked, and microencapsulated botanical powders. Huaze’s CWS (cold-water-soluble) lines drew consistent traffic at Booth 41K78, particularly from beverage formulators who had tried — and struggled with — standard hydrophobic extracts in earlier development rounds.
3. GLP-1 Adjacency Is the New Hotspot
One of the most talked-about sessions was the Innovative Ingredients Forum, where mulberry leaf extract (standardized to DNJ) was positioned as a natural GLP-1 pathway supporter for blood sugar management and weight control. This reflects a broader industry pivot: rather than competing with pharmaceutical GLP-1 agonists, the botanical sector is building the “companion ingredient” category — metabolic support, muscle preservation, and nutrient replenishment for consumers on weight-management journeys.
4. Traceability Has Moved from “Nice to Have” to “Show Me or I’m Out”
In conversation after conversation at the show, international buyers — particularly from Europe and North America — weren’t asking if Huaze could provide traceability documentation. They were asking to what level: farm GPS coordinates, harvest dates, extraction batch linkage, and third-party lab verification protocols. The lead chromate adulteration scandals in turmeric and the EU’s 38% spike in 2023 botanical extract border rejections have fundamentally reshaped buyer behavior. The companies that showed up at FIA with GACP documentation, retention-sample programs, and ICP-MS heavy-metal reports per lot were the ones holding sustained conversations.
5. Synergy Blends Are Eating Single-Ingredient Market Share
Supplement brands are increasingly asking for finished-formula blends rather than individual extracts. Why? Shorter ingredient lists on the label, simplified incoming QC (one COA instead of six), and marketing-ready positioning. The “Beauty-from-Within Synergy” and “Immune Defense Complex” categories generated particular buzz at the show, with brands looking to consolidate suppliers and accelerate product launches.
Looking Ahead
FIA 2026 runs through June 17. For Huaze, the show has already validated a core thesis: the botanical ingredients market is maturing — and in a maturing market, the winners aren’t the cheapest suppliers. They’re the ones who show up with documentation, formulation capability, and the manufacturing licenses to back their claims. That’s the conversation Huaze is having at Booth 41K78.
Visit Huaze Biotechnology at Booth 41K78, National Exhibition and Convention Center, Shanghai, through June 17. For sample requests, specification sheets, or formulation inquiries, reach out to the team on-site or contact Huaze directly.